Get to know the woman behind Sunday Girl Digital

Sunday Girl Digital is a Social Media & Content Marketing Solutions company built by Mimi San Juan in the midst of the COVID19 pandemic to aid entrepreneurs and practitioners in crafting compelling content that connects them with their audience.

About sundaygirl

I started as a content writer in 2010. Professionally, I am a licensed teacher and I’ve taught English as a Second Language to Foreign Learners for 8 years. I worked in one of the biggest online English language schools in the country at the time as an online teacher and as a language teaching quality assurance specialist. 

Working in the corporate world while side-hustling as a content writer and social media manager, allowed me to work with different types of people and clientele. This made me realize that a lot of entrepreneurs, and practitioners are sometimes being weighed down by their never-ending to do list. 

Their back-end and marketing tasks are keeping them away from focusing on growing their business and spending quality time with their family or for themselves.

This is why I made it my mission to assist these people — coaches, therapists, birth workers, bloggers, and mediums–so they can have more time to do the things that really matters to them. I want to help people make the most of their time… 

After shifting my focus from corporate to full-time freelancing, my life has revolved around coffee shops, beaches, and recently (due to the pandemic) my home office desk, online shopping apps, and Peppa Pig.

I am from the Philippines, and I travel with my husband and our two kids under two. In my free time, I make sure I that I get to enjoy reading Haruki Murakami & Anne Rice, re-watching Friends & HIMYM, crafting the BEST iced coffee, and watching Gerard Depardieu, Raul Julia, and Jeff Goldblum’s entire film repertoire on repeat.

Why are you called sundaygirl?

Sunday Girl came from the song of the same name by Erasure. I’m a life-long Erasure fan, and it’s my second life anthem next to Cher’s Believe.

The song may be a little heartbreaking (despite the bright music) but it also tells a little bit about me in my early to mid-twenties, when my life revolved around parties, bottles of beer and liquor, loud live music, and club lights.

When taken out of the song’s context. It’s the next day after a night out for me, and Sunday is my favorite day of the week. 

The old music filling the airwaves, iced coffee in hand, chilling on the couch by the window. The total opposite of the night I had. Preparing me for the work-week ahead. 

Sunday Girl, the song, is not necessarily related to my work, but it reflects who I am behind the make up, beyond the (iced) coffee induced work time blocks. 

It’s a constant reminder for me to have the time of my life, rest up, and continue hustling.